Brightway Dental (“we,” “our,” “us”), like all other medical and dental practices, is required by applicable federal and state laws to maintain the privacy of your health information. We are also required to give you this notice about our privacy practices, our legal duties, and your rights concerning your health information. We must follow the privacy practices that are described in this notice while it is in effect. This notice went into effect April 03, 2013, and will remain in effect until modified or replaced. We reserve the right to change our privacy practices and the terms of this notice at any time, provided such changes are permitted by applicable law. We reserve the right to make the changes in our privacy practices and the new terms of our notice effective for all health information that we maintain, including health information we created or received before we made the changes. Before we make a significant change in our privacy practices, we will change this notice and make the new notice available upon request. You may request a copy of our notice at any time. For more information about our privacy practices, or for additional copies of this notice, please contact us according to the means outlined in this notice.
We value and respect the privacy of our patients. The phone numbers and any personal information we collect are used solely for the purpose of contacting our patients and responding directly to their needs. We are committed to maintaining the confidentiality of all patient information and will never share or distribute this information to third parties for any reason. Your privacy and trust are of utmost importance to us, and we take all necessary measures to ensure that your information is handled securely and responsibly in accordance with HIPAA Compliance.
All personal data collected is encrypted using industry-standard encryption protocols (e.g., AES-256). Access is strictly controlled in accordance with HIPAA requirements. The circumstances in which we use or disclose your information is used and/or disclosed with third parties are outlined below.
Patients can Opt-In to SMS communications by submitting the contact information form at https://www.brightwaydental.com/contact_us.php and selecting the option to enroll in SMS communication, or by texting “JOIN” to 972-286-5711.
By opting into SMS communications, you may receive recurring messages related to appointment reminders, billing, and promotional offers. Message frequency varies depending on your interaction. Standard message and data rates may apply.
SMS messages may include limited health-related information necessary for the communication but will not include sensitive Protected Health Information (PHI) unless explicitly authorized by you.
You can manage your communication preferences or revoke your consent by replying STOP or contacting us directly.
We retain records of your consent to receive SMS communications as part of your patient file, in compliance with HIPAA regulations.
Patients may opt-out of SMS communications at any time by replying “STOP” to any message. Upon opting out, you will receive a confirmation message stating that no further SMS communications will be sent.
We use and disclose health information about you for treatment, payment, and healthcare operations. Circumstance where we may use or disclose your health information include:
We may use or disclose your health information to a physician/dentist, dental auxiliaries, students and other healthcare providers providing treatment to you.
We may use and disclose your health information to obtain payment for services we provide to you.
We may use and disclose your health information in connection with our healthcare operations. Healthcare operations include quality assessment and improvement activities, reviewing the competence or qualifications of healthcare professionals, evaluating practitioner and provider performances, conducting training programs, accreditation, certification, licensing or credentialing activities.
In addition to our use of your health information for treatment, payment or healthcare operations, you may give us written authorization to use your health information or to disclose it to anyone for any purpose. If you give us an authorization, you may revoke it in writing at any time. Your revocation will not affect any use or disclosures permitted by your authorization while it was in effect. Unless you give us a written authorization, we cannot use or disclose your health information for any reason except those described in this notice.
We must disclose your health information to you, as described in the Patient Rights section of this notice. We may disclose your health information to a family member, friend or other person to the extent necessary to help with your healthcare or with payment for your healthcare, but only if you agree that we may do so.
We may use or disclose health information to notify or assist in the notification of (including identifying or locating) a family member, your personal representative or another person responsible for your care, of your, your general condition, or death. If you are present, then prior to use or disclosure of your health information, we will provide you with an opportunity to object to such uses or disclosures. In the event of your incapacity or emergency circumstances, we will disclose health information based on a determination using our professional judgment disclosing only health information that is directly relevant to the person’s involvement in your healthcare. We will also use our professional judgment and our experience with common practice to make reasonable inferences of your best interest in allowing a person to pick up prescriptions, dental supplies, X-rays, or other similar forms of health information.
We may use Patient Information internally to offer goods and services we believe may be of interest. We may use Patient Information to contact you to inquire or survey about the Patient experience at the (s) visited and the prospect of future services or improvements needed to continue as your services provider. We may also create and use aggregate Patient Information that is not personally identifiable to understand more about the common traits and interests of our Patients.
We will only send marketing-related messages if you have provided explicit opt-in consent. You may revoke this consent at any time by replying STOP or contacting our office.
We may utilize one or more third-party service providers to send email or other communications to you on our behalf, including Patient satisfaction surveys. Third-party service providers used for email or SMS communications are contractually required to comply with HIPAA and are prohibited from using your information for any purpose other than authorized communications on our behalf.
It is our intention to only send email communications that would be useful to you and that you want to receive. When you provide us with your email div as part of the registration or appointment setting process, we will place you on our list of patients to receive informational and promotional emails. In addition, patients and visitors to our website are given the opportunity to “opt-in” to receive electronic promotional communications by selecting the option to receive promotional emails from us on our website.
Each time you receive a promotional email, you will be provided the choice to “opt-out” of future emails by following the instructions provided in the email, or you can “opt-out” at any time by following the instructions provided.
We will not use your health information for fundraising activities without your written consent.
We may use or disclose your health information when we are required to do so by law.
We may disclose your health information to appropriate authorities if we reasonably believe that you are a possible victim of abuse, neglect or domestic violence, or the possible victim of other crimes. We may disclose your health information to the extent necessary to avert a serious threat to your health or safety, or the health or safety of others.
We may disclose to military authorities the health information of Armed Forces personnel under certain circumstances. We may disclose, to authorized federal officials, health information required for lawful intelligence, counterintelligence, and other national security activities. We may disclose to a correctional institution or law enforcement official having lawful custody of protected health information of an inmate or patient under certain circumstances.
We may use or disclose your health information to provide you with appointment reminders (such as voicemail messages, postcards, or letters).
Our website utilizes “cookie” technology. “Cookies” are encrypted strings of text that a website stores on a user's computer. Our website uses cookies throughout the online process to keep together information entered on multiple pages. For example, cookies enable our website to “remember” information provided to us. In addition, cookies are used to:
1. Measure usage of various pages on our website to help us make our information more pertinent to your needs and easy for you to access; and
2. Provide functionality such as online appointments, bill paying and other functionalities that we believe would be of interest and value to you.
The two types of cookies that we use are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you leave our website. Persistent cookies remain on your computer hard drive until you delete them. We do not use cookies to gather any personally identifiable information about you apart from what you voluntarily provide us with in your dealings with us. Our cookies do not corrupt or damage your computer, programs or computer files. You may set your browser to block cookies.
Cookies on our website do not collect Protected Health Information (PHI) unless explicitly authorized by you, in compliance with HIPAA regulations.
You have the right to look at or get copies of your health information, with limited exceptions. You may request that we provide copies in a format other than photocopies. We will use the format you request unless we cannot practically do so. We may charge a fee for producing dental records and X-rays as allowed by law.
If you request access to your health information in electronic form, we will provide the information through a secure method in compliance with HIPAA standards.
You may request that we communicate with you about your health information via SMS or other alternative means. Such requests must be in writing.
You have the right to receive a list of instances in which we or our business associates disclosed your health information for purposes other than treatment, payment, healthcare operations and certain other activities for the last 6 years, but not before April 14, 2003. If you request this accounting more than once in a 12-month period, we may charge you a reasonable, cost-based fee for responding to these additional requests.
You have the right to request that we place additional restrictions on our use or disclosure of your health information. We are not required to agree to these additional restrictions, but if we do, we will abide by our agreement (except in an emergency). When you pay in full outside of your insurance plan for services you may request that we restrict this information and not disclose it to your healthcare plan or insurer.
We will provide you with notification of a breach of unsecured PHI as required by law.
In the event of a breach involving SMS communications, such as unauthorized access to systems storing your contact information, we will notify affected individuals as required by HIPAA regulations.
You have the right to request that we communicate with you about your health information by alternative means. This request must be in writing. Your request must specify the alternative means and/or provide a satisfactory explanation of how payments will be handled under the alternative means you request.
You have the right to request that we amend your health information. This request must be in writing, and it must explain why the information should be amended. We may deny your request under certain circumstances.
If you receive this notice on our web site or by electronic mail (e-mail), you are also entitled to receive this notice in written form.
If you would like additional information about our privacy practices or have questions, Brightway Dental's HIPAA Compliance Officer may be reached at 972-286-5711.
If you are concerned that we may have violated your privacy rights, or if you disagree with a decision we made about access to your health information or our handling of your response to a request you made to amend or restrict the use or disclosure of your health information, or to have us communicate with you by alternative means or at alternative , you may send your concerns to Brightway Dental, Attn: HIPAA Compliance Officer, 3501 Shepherd Lane, Balch Springs, Texas 75180. You also may submit written concerns to the U.S. Department of Health and Human Services. We will provide you with the div to the U.S. Department of Health and Human Services upon request.
We support your right to maintain the privacy of your health information. We will not retaliate in any way if you choose to file a complaint with us or with the U.S. Department of Health and Human Services.
For SMS related concerns, reply HELP to any message or contact our office at info@brightwaydental.com or 972-286-5711.